PulseLarsen Automotive Antennas
Companies are pouring money into the Internet of Things, and one area of particular interest to investors is IoT connected cars. 94 million connected cars expected to ship in 2021, and for 82% of all cars shipped in that year they will be connected. This would represent a compound annual growth rate of 35% from 21 million connected cars in 2016 . Automakers have correctly noticed a growing trend and a significant business opportunity for connecting their cars. 381 million connected cars expected to be on the road by 2020, up from 36 million in 2015.
The first true technological leap forward for cars came in 1911, when automobile companies began installing electric starters into vehicles, according to Mashable. The cigarette lighter arrived in 1925, the radio in 1930, power steering in 1956, the 9-track player in 1965, the cassette deck in 1970, and air bags in 1984.
But, the true driver conveniences started rolling in after that. Compact disc players started popping up in cars in 1985, followed by dashboard computer diagnostics in 1994 and GPS navigation systems in 1995. Then, in the 2000s, cars started to feature USB ports and Bluetooth connectivity, the later of which was the true precursor to the connected cars of today.
In the last several years, connected cars have exploded thanks to the IoT. Currently, automakers are connecting their vehicles in two ways: embedded and tethered. Embedded cars use a built-in antenna and chipset, while tethered connections use hardware to allow drivers to connect to their cars via their smartphones.
Automakers are ramping up their connected car efforts for several reasons. Internet connectivity in vehicles allows car companies to release software updates in real time, which is extremely important during a recall.
Second, automotive companies can use data from the car to analyze its performance and obtain valuable data on how drivers use their cars.
Finally, more connectivity provides more ways for automakers to cross-sell their products and services to customers.
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